What kind of figure
Observed Seen directly, such as a search result, a map listing or an ad.
How it’s calculated
We read the Google Business Profiles that appear in the area’s map packs.
A profile scores a quarter for each of: a business category, photos, opening hours and a website.
The comparison point is the median score of the profiles in that month’s map packs.
Keep in mind
- Four basics only; it doesn’t judge the quality of photos or descriptions.
Sources
- Google Business Profiles
Refreshed monthly. Measure id: profile_completeness