What kind of figure
Observed Seen directly, such as a search result, a map listing or an ad.
How it’s calculated
Each month we run the searches from a point in every neighbourhood of the area (ABS SA2), on a mobile, and read the first page of Google results. Services chosen from anywhere in the state (plan management, support coordination) are searched with the state’s capital city too (“ndis plan manager adelaide”), and each search is shown on its own. Neighbourhoods count by their number of residents (2021 census), so a busy suburb weighs more than an industrial one.
For every directory and matching platform, we count the top-ten results and map-pack places it holds and divide by all of them: the same places as directory dominance, so the directories’ shares add up to it.
Search engines and reference sites are not counted as platforms.
Keep in mind
- Covers the platforms that appear in results; a platform with no search presence scores zero.
Sources
- Google search results and map packs, checked across the area
Refreshed monthly. Measure id: platform_share