What kind of figure
Observed Seen directly, such as a search result, a map listing or an ad.
How it’s calculated
Each month we run the searches from a point in every neighbourhood of the area (ABS SA2), on a mobile, and read the first page of Google results. Services chosen from anywhere in the state (plan management, support coordination) are searched with the state’s capital city too (“ndis plan manager adelaide”), and each search is shown on its own. Neighbourhoods count by their number of residents (2021 census), so a busy suburb weighs more than an industrial one.
For each group of searches, we count the map-pack listings that belong to each provider and divide by all map-pack listings.
Listings are matched to providers by their Google listing, then by their website.
Keep in mind
- The map pack depends heavily on where the search is made, which is why we search from every neighbourhood.
Sources
- Google search results and map packs, checked across the area
Refreshed monthly. Measure id: local_pack_share