What kind of figure
Observed Seen directly, such as a search result, a map listing or an ad.
How it’s calculated
Each month we look up providers’ websites in Google’s Ads Transparency Center, which lists the ads an advertiser has run.
A provider with at least one ad shown in the month counts as active.
Keep in mind
- Google doesn’t publish spend, clicks or where in Australia an ad was shown, so neither do we.
- Ads run under another business’s account (for example an agency’s) may not be linked to the provider.
Sources
- Google Ads Transparency Center
Refreshed monthly. Measure id: ads_active