What stands out
- No one advertises in Google results for personal care in Adelaide City. See advertising
- Balance Home Services ranks highest of the largest holders of the top-10 results for “ndis home care providers”: #3 on average, in 1 of 2 neighbourhoods. See search visibility
- About 70 Google searches a month for personal care in City of Adelaide. See demand and supply
See where your business stands: book a 20-minute walkthrough
Market
Participants in Adelaide City, then the market around it: the Eastern Adelaide service district, where the figures are published. Providers are those paid for Core supports, which include personal care.
Participants, Adelaide City
606
+17 (+2.9%) since 31 Mar 2026
+65 (+12.0%) on a year earlier
Eastern Adelaide service district
Participants, Eastern Adelaide
5,551
Core providers, Eastern Adelaide
134
Participants per Core provider
41
Share of Core payments to the 10 largest providers
22.0%
Competitors
Providers offering personal care in Adelaide City: register service areas listed here, Google Maps listings with a postcode here, and providers in the area’s search results for personal care.
Providers offering personal care, Adelaide City
128
115 with a service area or Google listing here, 13 more seen in search here. 108 registered, 20 not found in the NDIS provider register.
Tiles show where areas sit relative to each other, not their boundaries. Colour steps: 0–4, 5–14, 15–29, 30–59, 60–99, 100–149, 150+ providers.
Show the map as a table
| Area | Providers |
|---|---|
| Charles Sturt | 156 |
| Prospect Walkerville | 80 |
| Adelaide City (this snapshot) | 128 |
| Norwood Payneham St Peters | 102 |
| West Torrens | 135 |
| Unley | 111 |
| Burnside | 104 |
The 10 most visible of 128
- HOPE HELP AND CARE PTY LTDRegisteredGoogle rating 4.7 (41 reviews)Website of HOPE HELP AND CARE PTY LTD (opens in a new tab)Google listing of HOPE HELP AND CARE PTY LTD (opens in a new tab)
- Register service areas
- –
- Search visibility
- –
- Map pack share
- 24.2%
- Google ads
- No
- Directories
- Carevo
- ALL AROUND FAMILY CARE PTY LTDRegisteredGoogle rating 5.0 (7 reviews)Website of ALL AROUND FAMILY CARE PTY LTD (opens in a new tab)Google listing of ALL AROUND FAMILY CARE PTY LTD (opens in a new tab)
- Register service areas
- –
- Search visibility
- –
- Map pack share
- 24.2%
- Google ads
- No
- Directories
- Carevo
- Welcome Home Care ServicesRegisteredGoogle rating 5.0 (4 reviews)Website of Welcome Home Care Services (opens in a new tab)Google listing of Welcome Home Care Services (opens in a new tab)
- Register service areas
- –
- Search visibility
- –
- Map pack share
- 24.2%
- Google ads
- No
- Directories
- Clickability (Shown as NDIS registered)
- TIBII PTY LTDRegisteredGoogle rating 4.9 (526 reviews)Website of TIBII PTY LTD (opens in a new tab)Google listing of TIBII PTY LTD (opens in a new tab)
- Register service areas
- 1
- Search visibility
- –
- Map pack share
- 9.1%
- Google ads
- Yes
- Directories
- Carevo
- ROSS CARE PTY LTDRegisteredGoogle rating 4.8 (56 reviews)Website of ROSS CARE PTY LTD (opens in a new tab)Google listing of ROSS CARE PTY LTD (opens in a new tab)
- Register service areas
- –
- Search visibility
- –
- Map pack share
- 9.1%
- Google ads
- No
- Directories
- Carevo, Clickability (Shown as NDIS registered)
- Koala Life CareRegisteredGoogle rating 5.0 (14 reviews)Website of Koala Life Care (opens in a new tab)Google listing of Koala Life Care (opens in a new tab)
- Register service areas
- –
- Search visibility
- –
- Map pack share
- 9.1%
- Google ads
- No
- Directories
- Carevo, Clickability
- HOMEAID SERVICES PTY LTDRegisteredGoogle rating 4.8 (119 reviews)Website of HOMEAID SERVICES PTY LTD (opens in a new tab)Google listing of HOMEAID SERVICES PTY LTD (opens in a new tab)
- Register service areas
- –
- Search visibility
- 8.1% (AI summary 12.1%)
- Map pack share
- –
- Google ads
- Yes
- Directories
- Clickability (Shown as NDIS registered)
- VANA CARE PTY LTDRegisteredGoogle rating 4.8 (79 reviews)Website of VANA CARE PTY LTD (opens in a new tab)Google listing of VANA CARE PTY LTD (opens in a new tab)
- Register service areas
- –
- Search visibility
- 8.1% (AI summary 12.1%)
- Map pack share
- –
- Google ads
- No
- Directories
- None found
- Care AssureRegisteredGoogle rating 4.1 (13 reviews)Website of Care Assure (opens in a new tab)Google listing of Care Assure (opens in a new tab)
- Register service areas
- –
- Search visibility
- 8.1%
- Map pack share
- –
- Google ads
- Yes
- Directories
- Carevo
- Home Caring Pty LtdRegisteredCompliance notice in force since 10 May 2024Details of this action against Home Caring Pty Ltd, from the NDIS Quality and Safeguards Commission (opens in a new tab)Compliance notice in force since 12 Dec 2023Website of Home Caring Pty Ltd (opens in a new tab)
- Register service areas
- –
- Search visibility
- 8.1%
- Map pack share
- –
- Google ads
- Yes
- Directories
- Karista
Register service areas: how many of the service areas a provider lists in the NDIS provider register are in Adelaide City (counted, never shown as addresses). Search visibility and map pack share: its share of the top-10 results and of the map pack for personal care searches across Adelaide City. AI summary: its share of the sources Google’s AI summary cites for them. Google ads: whether it runs Google ads anywhere in Australia, for any service; the Advertising section shows whose ads appear in these searches.
On directories: of the 128 providers here, Carevo lists 41, Clickability 27, Karista 2, MyCareSpace 2.
Search visibility
Who shows up when people search from across Adelaide City. Shares are of the top-10 results and the map pack, weighted by where people live.
Searches for “ndis home care providers”
Neighbourhoods where Google puts an AI summary above the results
2 of 2
Share of top-10 results and map pack places held by directories
2.3%
Show as a table
| Provider | Share | Average position | Neighbourhoods |
|---|---|---|---|
| Balance Home Services | 8.1% | #3 | 1 of 2 |
| HOMEAID SERVICES PTY LTD | 8.1% | #4 | 1 of 2 |
| Home Caring Pty Ltd | 8.1% | #5 | 1 of 2 |
| HUMANITY CARE AUSTRALIA | 8.1% | #6 | 1 of 2 |
| Care Assure | 8.1% | #8 | 1 of 2 |
Show as a table
| Provider | Share | Average position | Neighbourhoods |
|---|---|---|---|
| HOPE HELP AND CARE PTY LTD | 24.2% | #1 | 1 of 2 |
| ALL AROUND FAMILY CARE PTY LTD | 24.2% | #2 | 1 of 2 |
| ROSS CARE PTY LTD | 9.1% | #2 | 1 of 2 |
| Welcome Home Care Services | 24.2% | #3 | 1 of 2 |
| Koala Life Care | 9.1% | #3 | 1 of 2 |
Businesses Google’s AI summary cites (shown above every other result): Balance Home Services (12.1% of its citations), HOMEAID SERVICES PTY LTD (12.1% of its citations), SACARE (12.1% of its citations), SCARLET HOMECARE (12.1% of its citations), VANA CARE PTY LTD (12.1% of its citations).
Directories and platforms, by share of the top-10 results and map pack places: localsearch.com.au (2.3%).
Advertising
Whose Google ads appear in Adelaide City’s results for personal care searches, then the ads these providers run across Australia, for any service.
Advertisers in Adelaide City’s results for personal care
None seen
Paid results in the searches from 2 neighbourhoods.
Providers here with Google ads running in Australia (any service)
13
Ads running in Australia, any service: the 5 with the most, of 13
- Home Caring Pty Ltd · about 300 ads · last seen 24 Sept 2026
- My guardian · 85 ads · last seen 24 Sept 2026
- Drake Australia Pty Ltd · 81 ads · last seen 2 Sept 2026
- Claro Disability Services · 56 ads · last seen 24 Sept 2026
- HCA Healthcare Australia · 20 ads · last seen 26 Aug 2026
Market moves
We began tracking changes on 28 Sept 2026. Providers entering and leaving the area, and the latest changes, show here from 26 Oct 2026. Compliance actions cover the 90 days to 1 Oct 2026, dated when they took effect.
New compliance actions
0
In the 90 days to 1 Oct 2026, by effective date.
Demand and supply
Monthly Google searches for personal care, City of Adelaide
70
1 of 8 keywords have no published volume (not counted as zero).
Registered providers per 1,000 participants, by registration group
| Registration group | Adelaide City | SA median |
|---|---|---|
| Assist Personal Activities High | 39.6 | 6.5 |
| Assist-Personal Activities | 46.2 | 9.4 |
Model· Register · 28 Sept 2026 Registered providers with a service area here per 1,000 participants; participants are not published by service, so every group is compared with all participants.